Essentials of Marketing
The links between theory and practice are highlighted in this textbook by using topical case studies that have been drawn from real life. Important concepts and theories of marketing are also covered...
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The Marketing Book
This covers all aspects of marketing - from planning, strategy and research to getting the right marketing mix, branding and promotions.Who is it for? Undergraduates, postgraduates, academics, anyone...
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The Econometrics of Individual Risk: Credit, Insurance and Marketing
An introductory text offering econometric methodology for quantifying and managing this variety of risk, illustrated by empirical examples.Who is it for? Graduate students in finance and actuarial...
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Nonparametric Econometrics
This text includes up-to-date theory and techniques with empirical tests, data and exercises. Some nice features.Who is it for? Graduate students and researchers in econometrics.Presentation:...
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Statistics
Covers fundamentals using real examples to illustrate the techniques with an emphasis on core concepts.Who is it for? Undergraduates doing an introductory course.Presentation: Polished text with...
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Connections: An Introduction to the Economics of Networks
This is a systematic account of a very new branch of economic theory that has applications to labour markets, industrial organisation and the economics of innovation, and links with recent...
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Structural Macroeconometrics
The central theme of this advanced textbook on macroeconomic time series analysis is that "DSGE (dynamic stochastic general equilibrium) models ... serve directly as the foundations upon which...
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Statistical Techniques in Business and Economics
The 13th edition of a book first published in 1967 and now stretching to 760 pages plus appendices and end-matter. Traditional statistical methods are covered in a straightforward way with no...
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Models for Dynamic Macroeconomics
This text's five chapters each covers a major topic in macroeconomics: consumption and saving, investment, labour market dynamics, growth and co-ordination problems. The mathematical exposition is...
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The Economics of Europe and the EU
This combines coverage of the key policy areas of the European Union with analysis of individual countries, including recent accession countries. It includes graphics of economic concepts and...
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Real Analysis with Economic Applications
In addition to addressing the usual topics of mathematical real analysis, this book discusses the elements of order theory, convex analysis, optimisation, linear and nonlinear functional analysis,...
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Europe as an Economic Powerhouse: How the Old Continent Is Gaining New Strength
Europe's economic performance is far below its potential, the author of this textbook asserts, arguing that its twin challenges are to overcome obstacles to meeting its fundamental objectives and to...
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Foreign Direct Investment: Analysis of Aggregate Flows
In a global analysis of the singular features of foreign direct investment flows, the authors describe theoretical models and empirical techniques that illuminate the country-pair characteristics...
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The Environment: A Sociological Introduction
This is in every way an excellent textbook. It clearly describes the contribution that sociology makes to understanding environmental problems, using a historical perspective. It shows how people...
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The Introductory Reader in Human Geography: Contemporary Debates and Classic Writings
While introductory guides to human geography abound, this textbook differs in that it is recognisably American in its origins and focus and contains largely empirical, as well as some reflective,...